Marketing Manager FIDO

Fido empowers millions across Africa to take control of their finances with ease. As a leader in cutting-edge financial technology, Fido clears the way for building credit, securing instant loans, making smart investments, and obtaining tailored insurance. No banker’s hours, no hidden fees—just endless opportunities.

From city centers to rural communities, Fido is breaking barriers and creating financial freedom, providing access to innovative tools and services that foster growth and empowerment. By leveraging advanced technology, Fido is shaping a future of opportunity and financial inclusion across the continent.

Join the team and be a part of leading this transformative change, driving impact where it matters most.

Role Overview

We’re looking for a Marketing Manager who’s hands-on, resourceful, and equally comfortable running a market activation in downtown Kampala as they are launching an influencer campaign or editing a customer testimonial reel.

This is a hybrid role that blends offline marketing and field support with digital campaign execution ideal for someone who can think strategically, execute quickly, and leverage AI tools to get more done with less.

Responsibilities

🔹 Offline Marketing & Field Support

• Lead local activations, events, and brand presence at markets, fairs, and pop-up booths
• Support and coordinate offline sales campaigns (e.g., branded trucks, radio, flyers, field teams)
• Work closely with sales agents to align on-ground efforts with marketing goals

🔹 Digital Marketing & Content Production

• Schedule and send email campaigns using tools like Mailchimp or Brevo
• Upload blog content, manage website updates (no coding needed)
• Plan and shoot short-form videos (e.g., social media reels, customer testimonials, influencer content)
• Publish content across social platforms (Facebook, Instagram, TikTok)
• Collaborate with and manage local influencers

🔹 AI & Automation

• Use AI tools (e.g., ChatGPT, Canva, Runway, Descript) to generate copy, edit video, and scale content
• Identify ways to automate repetitive marketing tasks and increase content output

Requirements

• 3+ years experience in marketing, with both offline and digital exposure
• Proven experience organizing events, field activations, or sales campaigns
• Confident using digital tools for social media, email, blog publishing
• Comfortable producing video content (phone + basic editing tools)
• Familiarity with AI tools for writing, design, or video editing
• Highly organized, creative, and proactive
• Fluent in English and Luganda a plus
• Experience in fintech, telecom, FMCG, or agency work preferred

Bonus

• Experience working with micro-businesses or informal markets
• Background in influencer management
• Strong understanding of the Ugandan digital landscape