Head of Sales – East Africa SR Afro Chicks and Breeders Ltd (SR KUKU)

Job Title: Head of Sales – East Africa

Reports to: Managing Director

Location: Kampala, Uganda (with regional travel)

Job Summary

SR Afro Chicks and Breeders Ltd (SR KUKU), is a leading poultry producer in Uganda, specializing in frozen chicken, eggs, day-old chicks, and poultry feeds. We seek an experienced Head of Sales to lead our sales team, drive revenue growth, and expand our market presence across East Africa.

Key Responsibilities:

A. Sales Strategy and Planning:

• Develop and implement sales strategies to achieve revenue targets.
• Conduct market research and competitor analysis.
• Identify new business opportunities and partnerships.

B. Team Management:

• Lead and manage a high-performing sales team.
• Recruit, train, and develop sales staff.
• Set performance targets and evaluate team members.

C. Sales Operations:

• Manage sales processes, from lead generation to closure.
• Negotiate and close large-scale deals.
• Ensure timely delivery and customer satisfaction.

1. Product Knowledge:
2. Regional Market Development:
3. Performance Monitoring:

• Develop in-depth knowledge of our products (frozen chicken, eggs, day-old chicks, poultry feeds).|
• Communicate product benefits and unique selling points.
• Expand our presence in East Africa (Uganda, Kenya, Tanzania, Rwanda, Burundi).
• Establish and maintain relationships with distributors, wholesalers, and retailers.
• Track sales performance metrics (revenue, volume, market share).
• Analyze sales data to inform business decisions.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• At least 10+ years of sales experience in FMCG or agribusiness
• Experience in Poultry sector sales in the East African market shall have an added advantage
• Proven track record of sales success and team leadership.
• Strong understanding of East African markets.
• Sales certification (e.g., CPS, CSM).
• Excellent communication, negotiation, and interpersonal skills.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to lead a high-performing sales team.
• Professional growth and development.