Job Title: Brand Manager – Broadcast
Organization: Nation Media Group (NMG)
Location: Kampala, Uganda
Employment Type: Contract
Application Deadline: 30th September 2024
About Nation Media Group (NMG):
Nation Media Group is the largest independent media house in East and Central Africa, with operations in print, broadcast, and digital media across Kenya, Uganda, Tanzania, and Rwanda. NMG operates some of Uganda’s leading media platforms, including Daily Monitor, NTV Uganda, and KFM.
Job Overview:
The Brand Manager – Broadcast will be responsible for developing and executing marketing strategies that align with the company’s objectives for all broadcast products. The role will focus on growing the broadcast brands, optimizing digital touchpoints, and ensuring cohesive cross-platform marketing efforts.
Key Responsibilities:
- Develop and implement marketing strategies that prioritize digital touchpoints, supporting Nation Media’s digital-first vision.
- Design cross-channel marketing campaigns that integrate digital and broadcast platforms to maximize audience engagement and revenue generation.
- Implement cross-platform branding initiatives that increase awareness, revenue, and market share of broadcast media.
- Plan and execute community outreach programs and on-ground activations that boost brand visibility and customer engagement, with a regional focus.
- Collaborate with Radio and TV programming teams to align marketing strategies with company objectives.
- Utilize market research and consumer insights to create data-driven strategies that leverage emerging trends in both digital and traditional media.
- Manage the marketing budget, ensuring financial accountability and ROI from marketing activities.
- Monitor and report on marketing performance metrics across digital and traditional media.
- Develop and execute innovative digital brand campaigns that engage both internal and external audiences.
- Identify and manage strategic partnerships and sponsorships to enhance brand visibility and create new revenue opportunities.
Qualifications and Requirements:
- Academic:
- University Degree in Business Administration, Marketing, Digital Marketing, Communications, or a related field from an accredited institution.
- Professional:
- Certification or Diploma in Digital Marketing, Professional Marketing, or Communication (e.g., CIM or similar qualifications) is an added advantage.
- Core Competencies:
- Strong knowledge of digital marketing strategies, social media platforms, and content marketing.
- Proven experience managing multi-channel marketing campaigns across digital and broadcast platforms.
- Ability to drive customer-centric initiatives that boost brand loyalty and optimize service delivery.
- Strong interpersonal skills and ability to work collaboratively across departments.
- Financial acumen to manage budgets and track ROI for marketing activities.
- Ability to work under tight deadlines and adapt to changing priorities.
How to Apply:
If you are interested in this position, please submit your application, detailed CV, and academic documents as one PDF document. Include a daytime phone number and quote the position you are applying for in the subject line.
Send your application to: ntvhr@ntv.co.ug
Addressed to: HR Manager-NMGU, Africa Broadcasting (U) Limited, Kampala Serena Conference Center.
Deadline: 30th September 2024