Job Title: Head Marketing
Organization: Airtel Uganda
Duty Station: Kampala, Uganda
About the Company:
Airtel was launched in Uganda in 1995 and is Uganda’s most innovative mobile phone operator, which has introduced many “firsts” in the telecommunication sector such as: Pre-paid plans, Post-paid plans, International roaming, Dedicated customer care, One rate to all networks, Fax and Data, Call forwarding, Per second billing, Freedom Forever and Mobile Top up. Airtel Uganda Limited is the country’s fastest growing telecom company, and a subsidiary of Bharti Airtel Limited – a leading global telecommunications company with operations in 16 countries across Asia and Africa.
Job Summary: To deliver the Annual Operating Plan objectives by supporting the Airtel Money and marketing functions through developing, and executing customer/result-driven communication strategy, in line with the overall brand/business strategy.
Key Duties and Responsibilities:
- Developing, executing, and protecting customer brand love.
- Ensure optimum brand awareness through achieving set targets.
- Drive credible and positive take-out from all brand-related activities and communications.
- Develop and implement acquisition strategies for the various sales verticals across Retail businesses which will ensure an increase in share of customers.
- Prevent churn of existing customer base – Actively manage Churn and deliver customer retention programmes that will ensure increase in customer net additions.
- Constantly monitor all indices to ensure performance against set target while ensuring remedial action for all underperforming initiatives.
- Achieve brand recall through top-of-mind awareness and intention to purchase Targets.
- Provide brand visibility support to the Airtel Money Team.
- Prepare and seek approval of financial resources for brand communication initiatives for the department.
- Effectively direct financial resources to deliver approved brand objectives.
- Track vendor service level agreements and ensure adherence.
- Driving team excellent performance and engagement.
- Any other duties that will be assigned to you from time to time.
Qualifications, Skills and Experience: Ideal Candidate
- Must have a bachelor’s degree in business administration, Marketing, Mass Communication, or related discipline.
- Must have Professional Qualifications in advertising, Marketing & Communication e.g CIM level 6 or 7 will be an added advantage.
- 8-10 years of work experience in similar industry / organization in advertising agency will be an added advantage. A minimum of 3 years in Management role.
- Experience in planning (commercial and financial) and analysis in a commercial setting.
- Strong Creative Judgment and Critical Thinking Ability
- Influential & Interpersonal Skills and Social Perspectives
- Entrepreneurial ability
- Strong communication – oral and writing skills
- Strong stakeholder management skills
- Project Management Skills.
- Highly Result Oriented
- Customer centric approach
- Business Awareness
- High Level of Integrity
Please note:
- Attach copies of all academic documents.
- Soliciting of influence of any nature will lead to an automatic disqualification.
- We regret that only short-listed candidates will be contacted. Applicants who do not hear from us within 2 weeks from the closing date should consider their applications unsuccessful.
Note: Airtel Uganda is proud to be an equal opportunity employer and we remain fully committed to diversity and inclusion in the workplace.
How to Apply:
All suitably qualified and interested Candidates are invited to submit their applications to the email address below. Please attach your CV, academic qualifications and day phone contact. Send Email to: vacancies@ug.Airtel.com and clearly indicate the email subject as “Head Marketing.”
Deadline: 12th August 2024.
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