Betika is one of the leading gaming companies with platforms and operations in 9 African countries, handling millions of monthly site visits. We are not just a Sports Betting brand; we are a lifestyle brand that believes in responsible gaming practices.
Overall role purpose:
Manage and execute digital marketing initiatives, focusing on video content, influencer collaborations, and social media engagement. Responsible for leveraging digital trends to enhance online presence and audience interaction.
Key Responsibilities:
• Develop and implement a video content strategy for various digital platforms, focusing on engaging formats like reels and short-form video content.
• Identify, engage, and manage influencer collaborations to amplify brand reach and impact.
• Engage actively with betting and odds communities on WhatsApp and other social media platforms.
• Identifying Key Groups: Locate and join relevant WhatsApp groups, Facebook pages, and other social media forums where betting and odds discussions are active.
• Coordinate with influencers to produce creative and brand-aligned content.
• Monitor social media trends to ensure content is relevant and engaging.
• Adjust strategies based on data insights for optimal engagement and ROI.
• Actively engage with the audience on social media platforms, fostering a community around the brand.
• Build and manage Betika’s presence on WhatsApp communities and Telegram groups, fostering active and engaged communities.
• Work closely with the marketing team to ensure cohesive and integrated marketing campaigns.
Qualifications and Skills Required:
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in digital marketing, with a strong focus on video content and influencer engagement.
• Skilled in creating short-form video content and editing, with an eye for engaging and innovative content.
• Experience in managing influencer relationships and understanding influencer marketing dynamics.
• Excellent communication and interpersonal skills, with the ability to engage effectively with online audiences.
• Creative, trend-savvy, and able to manage multiple projects in a fast-paced environment.
Ready for the Challenge? Please email recruitment.int@betika.com , and copy mohammad.yahfoufi@betika.com , attaching your CV and indicating why you are the right fit for the role. Please use Digital Marketing Coordinator as the subject. The application deadline is 1st July 2024.
