Marketing Officer Victoria University Uganda

Job Title: Marketing Officer
• Department: Marketing & Students Recruitment
• Location: Victoria University, Kampala
• Reports To: Marketing Manager & Head of Students Recruitment

NOTE: We will offer an attractive salary package, commensurate with your skills and workload.

The Opportunity
Victoria University is seeking passionate and results-driven Marketing Officers to join our dynamic team. As a Marketing Officer, you will be a pivotal force in driving student recruitment and increasing enrollment. If you thrive on the challenge of customer acquisition, exceeding targets, and have a knack for creative marketing strategies, we want to hear from you.

Key Responsibilities:
• Develop and implement innovative marketing campaigns to attract and engage prospective students across various channels.
• Execute strategic outreach initiatives to schools, communities, and other target audiences to promote Victoria University’s programs and offerings.
• Collaborate with the admissions team to streamline the student recruitment process and ensure a positive applicant experience.
• Open and run social media channels, maintaining an active and engaging presence, and responding promptly to inquiries.
• Conduct market research and analyze competitor strategies to identify new opportunities for growth.
• Track and measure the effectiveness of marketing campaigns, using data to make recommendations for optimization.
• Prepare regular reports for the Head of Marketing, highlighting key achievements and areas for improvement.

Qualifications:
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 3+ years of proven experience in marketing, with a strong emphasis on customer acquisition and student recruitment.
• Exceptional communication skills, both written and verbal.
• Demonstrated ability to work independently and as part of a team in a fast-paced environment.
• Flexibility to work extended hours and occasional weekends, especially during peak recruitment periods.
• Results-oriented mindset, with a record of accomplishment of achieving and exceeding marketing goals.
• Proficiency in digital marketing tools and social media platforms.

Ideal Additional Skills:
• Experience in the higher education sector is a plus.
• Graphic design or video editing skills are advantageous.