Social Media Manager Jumia

Job Objective
• As Social Media manager, your role will be to support Jumia developing its brand across SoMe channels (Instagram, FB, YouTube, Twitter and TikTok).
• You will leverage and develop Jumia’s community of influencers.
• You will execute our content strategy across all SoMe, designing posts that generate engagement.
• Ultimately, your goal will be to contribute to positioning Jumia a relevant and engaging brand, associated with trendy content and positive conversations. Thus, you will be at the core of the Jumia brand building strategy.
• You will need to be extremely tuned to trends, influencers, and generally speaking be completely passionate about Social Media.

Responsibilities
• Plan and execute quality content aiming to improve Jumia’s content quality.
• Make checks on all our SoMe on a daily basis
• Plan content weekly to ensure posts generate the right level of engagement
• Collaborate with graphics team to ensure quality visuals for your content
• Be ahead of the curve for all the viral trends
• Trending products, challenges, reposts, videos, etc….
• Share best practices across countries
• Generate weekly plans and reports to improve KPIs
• Monitor implementation and scale up Jumia’s relationship with influencers
• Ensure growth on # influencers participating to Jumia’s campaigns
• Assess the quality of the influencers and emulate the community
• Frequently interact with them to ensure they are excited to work with Jumia
• Monitor the impact of their posts on KPIs and steer performance
• Scale the # orders driven through influencers

KPIs to Evaluate Success
• Number of influencers and number of orders driven from their content
• Average Engagement on IG, FB and Twitter
• Daily Active Users driven from social platforms
• Routine compliance (weekly report, weekly content plan, monthly planning with influencers, weekly CMO review)

Qualifications & Experience
• Passion for social media scene and trends
• Fast learning abilities and analytical skills
• Previous experience with social media (eg working in an agency) a plus
• Well organized and ability to simultaneously handle multiple projects
• Excellent communication skills in English, and willingness to be immersed in a very international and entrepreneurial environment