Brand Executive dfcu Bank

dfcu Bank is a fast-growing Bank in Uganda offering a wide range of financial solutions to its chosen market segments. We are seeking to recruit for the role of Brand Executive in our Operations (CCO) domain to support our expansion strategy.

REPORTING TO: Brand and Advertising Manager

JOB PURPOSE: Reporting to the Brand and Advertising Manager, the role holder will support the execution of Brand, product, and segment marketing plans to achieve the stated objectives. He/she conducts market research to forecast upcoming market trends. He/she works in a fast-paced and dynamic environment. He/she champions the brand identity throughout the organisation.

LOCATION: Kampala

KEY ACCOUNTABILITIES:
• Execute the activities stipulated in the marketing plan to deliver the objectives.
• Execute all marketing and advertising activity in line with brand strategy and corporate guidelines.
• Day to day management of external agencies for so that activities are to cost and within the agreed timescales.
• Handle communication between Marketing and the Business function for effective execution of the agreed activity plan.
• Monitor and report marketing expenditure to ensure spend does not exceed that authorized within the budget.
• Rigorously analyze and report marketing research data to ensure brand issues are understood and corrective action identified.
• Examine the market and media trends to improve the execution of marketing activities.
• Evaluate the effectiveness of marketing campaigns to identify and implement opportunities for improvement.

QUALIFICATIONS, EXPERIENCE, AND COMPETENCIES REQUIRED:
• Bachelors’ degree in marketing or a business-related field.
• Standard office ICT skills including Digital.
• The jobholder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.
• The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.
• Tech and social media savvy.
• Data-driven approach.
• Regular contact with Business Segment Heads is critical.
• Market/customer visits will be important in gaining an insight into brand performance.
• Ability to prioritise a key business initiative to deliver planned objectives.
• Demonstrates the ability to take responsibility for the Brand.
• Willingness to work extra hours as and when required to meet business requirements.
• Ability to work independently.
• Ability to maintain confidentiality.